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What is facebook og meta tag in HTML ?

Facebook Open Graph (OG) meta tags are snippets of code embedded in the andlt;headandgt; section of your HTML page. They provide Facebook with specific information about your webpage, allowing it to display a preview of your content when someone shares your link on their Facebook feed.

Hereand#39;s a breakdown:

What they do:

  • Control how your webpage is displayed when shared on Facebook:andnbsp;This includes the title,andnbsp;description,andnbsp;image,andnbsp;and type of content.
  • Improve social media engagement:andnbsp;By providing accurate and enticing information,andnbsp;OG tags can encourage users to click through to your website.
  • Enhance SEO performance:andnbsp;OG tags can help search engines understand your content better,andnbsp;potentially improving your websiteand#39;s ranking.

Key OG meta tags:

  • og:title:andnbsp;Defines the title displayed when your page is shared.
  • og:description:andnbsp;Provides a brief summary of your page content.
  • og:image:andnbsp;Specifies the URL of the image displayed alongside your page.
  • og:type:andnbsp;Identifies your content type,andnbsp;such as andquot;website,andquot; andquot;article,andquot; or andquot;video.andquot;
  • og:url:andnbsp;Indicates the canonical URL of your page.

Additional tags:

  • og:site_name:andnbsp;Displays the name of your website.
  • og:locale:andnbsp;Specifies the language of your page content.
  • fb:app_id:andnbsp;Used for advanced features like Facebook analytics.

Benefits of using OG meta tags:

  • Increased click-through rates:andnbsp;Compelling previews can entice users to visit your website.
  • Enhanced brand awareness:andnbsp;Consistent branding across social media platforms strengthens your brand image.
  • Improved SEO performance:andnbsp;OG tags can help search engines understand your content better,andnbsp;potentially improving your websiteand#39;s ranking.

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